Marketing, Simplified

Learn what you should (and shouldn't!) be doing to improve your  marketing success in my weekly newsletter, like why you shouldn't be adding people to your email list without their permission. You'll be surprised at the answer!

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Overwhelmed with all the ways you can market your small business?

I get it, there's a lot of choices out of there. My weekly tips focus on the core components of a marketing strategy - connection, cultivation and conversion.


CONNECTION

Finding potential clients becomes easier when you know who you are looking for and where to find them. Understanding how to connect with them online is the critical first step in your marketing strategy.

CULTIVATION

Engaging and building the relationship. A difficult piece of the strategy to measure, but this is where the magic happens.  Too much effort here will negatively impact your campaign just as much as too little.

CONVERSION

The last step in your marketing strategy but obviously the most important. This step becomes a lot easier when you've made the right connections and done the work of engagement.

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